I’m sure you’ve heard the acronym of GDPR (General Data Protection Regulations) floating around your business recently. It’s being met with great trepidation, but with the date for change looming we believe this is a great opportunity for charities and other community-driven businesses to re-engage and refine their client base.
In this guide, we will explore the immediate benefits of revisiting the data you hold and why reaching back out to your existing database could be the best thing you’ve ever done.
It’s time to have a clear out.
Having a spring clean does wonders for the house and so it will for your business data too.
For too long the emphasis of mass capturing of data has been seen as important, but why would we want to store or use information that has no meaning to our business. This is not a minimalist attitude, but a sensible use of your time and digital space.
Relevant data and an engaged audience.
Once you’ve reviewed and cleaned up your data, you will be left with relevant, usable information.
The real beauty of targeted data collection lay in understanding our users, their needs and how our product relates to them. By making sure your data is precise and relevant it will allow you to make informed and targeted business decisions.
Reigniting the ones who care.
Having a second opportunity to requalify and engage with your database is not one you should miss.
As part of asking your users to reopt-in to your mailing lists or community, it is the perfect opportunity to reach out and reignite their interest in what you offer, get them to sign up to something new or maybe increase their donations to your cause.
Being open and transparent about data usage is sure to develop trust.
What’s more valuable than an engaged customer is an engaged customer who trusts your brand, believes you will respect them and give them what they asked for.
The introduction of GDPR on May 25th should not be seen with fear, but as a positive move for all, customers and businesses alike. It is a positive turn towards treating our personal data with respect. A more honest, transparent digital space is a leaner and more positive data source for our business and more trustworthy and safe place for our users.
For more information about GDPR here’s a useful link.