Are you looking to produce new copy for your website?
This guide will cover the key areas for creating impact rich content.
Getting your story across is even more important when your charity or ethical business is looking for public support and engagement; understanding your desired outcome for each piece of copy is vital to define for a successful piece of content.
See how our discovery sessions will help to define your goals and targets.
In this guide, we discuss four key points to consider when creating content, along with practical advice on how to implement and follow a simple checklist to create great copy.
Keep to the Point
Simple is Best.
With any copy you must ask yourself what it is the reader is wanting to know – keep it simple and tell them this, don’t add information just because you have it.
If you have multiple points, break them up into paragraphs. Each paragraph should only tell one point and this should be done in no more than 3 sentences.
Write for Action
Using headings is key, use these to capture interest and lead with your main point – never rely on people reading top to bottom of your copy.
Write with the mind you want your user to do something, give them a call to action whilst they are engaged; this could be giving them a number to call; a sign-up option for your mailing list; a donation facility or maybe leave feedback; it’s up to you.
Keep your vocabulary simple, make it easy for your reader to understand and decide on your tone of voice and stick to it.
“Your kind donations make a difference” or “Every donation we receive changes lives”.
Design for Success
Consistency is key.
Making your user experience as easy as possible is a great way of keeping them on your site longer. Make your layout regular and give each section a logical structure – A heading, body text and a call to action. Make these consistent in size, colour, and design.