It was clear from the outset that A Better Place was going to be an exciting project and we loved the idea of working with them on their new ethical e-commerce directory.
A Better Place is a not-for-profit ethical shopping directory providing a range of handpicked, positive-impact products. They promote products that are manufactured ethically with sustainable production practices and pay fair wages.
They came to us with a strong brand identity in place, and we translated this into a beautiful, user-friendly website showcasing their range of ethical products and articles. It was important that users could browse and explore different sections of the website so we used our UX strategy to guide people around the pages.We hand coded a bespoke honeycomb grid to display the products, and set up an affiliate structure as part of the e-commerce functionality.